Often, I never really know what I'm applying for when responding to a craigslist ad. This was never more true then when I ended up shooting a social media campaign for Adidas. A vague post about a two day shoot with shoes led to a conversation with a staffing agency in NYC that lead to members of a creative team from Carrot Creative in Brooklyn saying yes to my portfolio and bringing me in for the shoot. It was part of a series of campaigns Adidas was doing for the launch of their new running shoe, the Ultra Boost, in conjunction with marathons around the world. It was a challenging three days of shooting at locations across the city of Boston. The highlight was certainly when the Boston Police shut down a short section of Boylston Street so I could photograph on the freshly panted Boston Marathon finish line.
This was my first big campaign and my first time working with a legit creative team. It was also the first time I was just contracted to hand over raw images. No editing. This proved to be scary. I love editing and believe it's really what makes most of my images what they are. And being self taught, I had no idea what was expected of a professional photographers raw images. How did mine stack up against other straight out of camera files? I knew I could make great images out of what I shot but were they acceptable in the big leagues? Luckily they were and over all around 10 of my images were used across several of Adidas social platforms.